Yes, it is National Peanut Butter Lover’s Month and this is one of my most favorite food-themed months! I’ve had an unconditional love for peanut butter as long as I can remember. I used to get my own jar of peanut butter when I was growing up (still in progress) so that I wouldn’t double-dip the
spoon knife whenever I dug into the jar of creamy, dreamy bliss!
Sadly, my beloved other half does not share my feelings on peanut butter. 😦 That means more for me. 🙂 Peanut butter is not only delicious and nutritious but it is so versatile. You can cook with it, bake with it, spread it on things to make it more substantial, dress-up a snack but I truly believe peanut butter was invented to provide a sticky substance that chocolate chips can adhere to!
November 20th is National Peanut Butter Fudge Day and because the star flavor contributor is my favorite thing, that is a great reason to celebrate! I’ll provide the fudge, confetti, coffee and tea. You only need to bring your sweet tooth and some silly string!
You may or may not remember a previous post I shared with this very same peanut butter fudge, but it really deserved a special celebratory post! Sweetness and peanut butter…it doesn’t get much better than that.
Last year during the holiday season, Taylor and I made this fudge several times and shared it all over the place. Everyone raved about how delicious it was and they tried to pry the recipe out of her. We had decided to pull everyone’s leg and tell them it was a secret family recipe. That girl was a vault! She reported to me everyone that tried to buy, trade or bribe that recipe out of her and she was quite irritated but it added to the humor of the situation.
First of all, the recipe only has two ingredients. No cooking or baking just microwaving is involved. Secondly, it isn’t even my own recipe! I have provided the link to the recipe at the end of this post.
Don’t go there yet! I have something very important that I want to share with you that Rob Russell of The Real World Investor shared with his group. Rob and Kristi Russell are real estate investors that have been passionate about helping people for over a decade and I admire the work and time they have spent building a company around their purpose.
Remember in a recent edition of Ask Chef Dennis when he suggested we map out a plan and determine what we went to accomplish? His target audience is and was food bloggers but I am talking to YOU. Food blogger, Etsy shop owner, mechanic…what do YOU want to get out of your hobby or your business? Perhaps a new Facebook group?
I strongly advise you to make a few minutes of time to watch this video.
I was ready to buy whatever this guy would have been selling. Besides the fact I love how much information was packed into that short amount of time, there was no hype or b.s. It makes sense and I know that this is totally 100% the way I operate. I am self aware and I can admit it, in fact I am always saying that I support people that have a passionate “why” they do things.
This strategy appeals to the heart and sole of what drives people to take action. The part that we seldom think about or focus on is why we bother doing it in the first place. Think about your product, your talent, your services.
If you aren’t yet sure about why you are doing something, then your target audience may be picking up on that and subconsciously wondering why should I follow you?
If you are actually taking action and working towards your end result (and not just talking about it) and you haven’t reached your goal that can be disheartening and very discouraging. If your efforts are not progressing it can be very disheartening and discouraging. Maybe there needs to be a small change of strategy?
I can apply this to my blogging as well as my company. As co-founder of Unique Home Options, I can use this information to communicate with potential private money sources, sellers and buyers who would love to support my company and the very reason it exists. As a blogger I can think about what I want as an end result of my food blogging efforts.
My assignment this next week is to answer three questions:
- Why does this blog/business exist?
- How will I carry out its purpose to fulfill the why?
- What do I have to offer? Product, service, content, etc.
If you want to participate, let’s think this over and write down the answers. I don’t care if you have a blog, company, organization, eBay business or if you are an extreme couponer! You can totally participate and have the opportunity to share your answers at a later date.
Think about it, sleep on it, make sure this is the heart and soul that you want to convey and we’ll share our results next week.
Thank you so much to Rob & Kristi for sharing this video on their blog and for being so supportive!
I will also be handing out samples of peanut butter fudge to celebrate Peanut Butter Fudge Day!
I found the recipe for Peanut Butter Fudge here at the Vintage Sugarcube. Be sure and leave her some comment love! She really is a sweetheart. 🙂
You can visit Rob & Kristi at their Real World Investor website and see what they are all about. They are both down to earth and not a bit pompous. 🙂 I love that.